According to the latest statistics, more than 500 million people are active users of the number one social networking website ‘Facebook’. With a simple intention of helping people find their old school friends, Mark Zuckerberg ended up making an incredible marketing tool for business promotion. Irrespective of which industry a business is in, their marketing plans include both offline and online marketing strategies. A company’s promotional activities will definitely contain Facebook as the channel to connect with the target market and current customers and employees.
Facebook simplifies the process of connecting with your customers. A company can create its own Fan Page and Group/ Business Page which will act as a platform for them to discuss about their products and services with their customers or prospects. It can also organize events, conduct contests, create advertisements and start discussions to take full advantage of Facebook. If a company is actively interacting with their fans and members in Facebook, they tend to build up trust among the customers which, ultimately results in giving the company a positive word-of-mouth marketing. People spend around 233333333.33 minutes per day on an average on Facebook. Thus, business organizations have a lucrative opportunity to grab and leave an impression over customers which is long-lasting.
Web 2.0 is a technology which was introduced to have a successful two-way communication. The customers are free to express their experiences (good/bad) online in the form of blogs, forum participation, social networking websites and various other review sites. In return, companies have the responsibility to follow up with their customer’s reviews and feedbacks and work on those complaints. It is a golden chance to know the flaws of products/ services and take actions to improvise the offerings.
We at Keystone Basement Systems have been trying our hands on Facebook recently. By creating a Facebook Fan Page, it has become really simple to spread the word about basement issues. We try to update all our articles in the fan page so that our fans get the opportunity to read them. An additional benefit here is that our fans can also share our write-ups to their friends. This is what is called as ‘Viral Marketing’. There is a fair chance of the customer base to increase significantly through social media websites. Facebook Ads is an excellent advertising method, as there is an option to select a target audience who can view the advertisements. For example – if a company is selling fashion accessories to the youth; it can select its audience within the age group of 16-26. It will save both effort and money.
Another very popular social networking tool in the online world is ‘Twitter’. Only a mere 140 characters has helped major companies to increase their sales. Twitter looks quite simple to manage however its success highly depends on how smart organizations network and interact with their connections. It can do wonders to the brand visibility.
Our involvement with Facebook has obviously helped us gain a larger base of prospects. If complaints are taken seriously and genuine efforts have been made to resolve it, then a company gets the goodwill. By following this simple policy, we have gained an A+ rating from BBB. Better Business Bureau (BBB) issues reliable reports on all types of businesses. They rate businesses according to their standards. Keystone Basement Systems is proud to have an excellent rating which was possible only due to successful handling of all complaints.
In modern times, we’ve changed our traditional methods to promote our services. Online visibility contributes a lot to the growth, profitability, and larger customer base and brand awareness of a company’s product/service. We are trying different strategies to be popular among our customers on Facebook. Please share some of your innovative strategies that you are implementing to promote your business through Facebook.
For more on basement related solutions, click on to www.keystonebasementsystems.com.
“Keystone Basement Systems, Inc. is a foundation repair company. KBS is not, however, an engineering firm and should not be considered as such.”
References
1. http://www.facebook.com/press/info.php?statistics
2. http://www.bbb.org/pittsburgh/business-reviews/waterproofing-contractors/keystone-basement-systems-and-structural-repair-in-pittsburgh-pa-53002333/
3. http://www.facebook.com/Pittsburgh.Waterproofing
Therefore, it is important to have an emergency backup power system for your home that would allow your devices like home office computers, telephones, refrigerators, medical devices and security systems to have continued access to electricity. Moreover, due to this additional usage of electric services, there have been prevalent power outages in many parts of the United States. Of course, simple candles would help light up homes for a couple of hours during power outages, but would not be of much use in other basic necessities like heating and cooling systems, computers and security systems.
Masonry construction has always been known for its durability, as it is able to sustain harsh conditions depending on the weather and geographical location. It also gives an attractive appearance and requires relatively low maintenance. The use of materials in masonry construction ranges from stone foundations to brick walls. Since some masonry foundations tend to be susceptible to accelerated deterioration, they were either painted or covered with stucco for protection. In addition to the weather and location, water can be a primary cause for the deterioration of masonry foundations.
Humidity is a result of relative humidity where moisture is suspended in the air. A dehumidifier is a device that helps reduce humidity in any building or room by removing moisture from the air. Dehumidifiers play a vital role in preventing mold, bacteria and biological allergens, musty odors, and furniture, carpeting, storage box mildew damage that arise when humidity levels are above 50%.
Household activities such as cooking, washing and drying clothes are responsible for the excess moisture present in the air within your home. An average family creates around 20 pints of water vapor per day. This can be usually seen in the form of fog, mist, dew or frost in the atmosphere and plays a significant role in the formation of clouds, rain and snow.
(a) Grading: One would wonder as to what the soil has to do with a drainage system. Proper grading of the soil around the house would eliminate the entrance of water into the basement. Creating slopes would drive away water before it reaches the basement walls. In fact, this method would not even require a basement drainage.
Basements are usually recommended in areas that have steep slopes and experience extreme cold climatic conditions with low temperature and deep frost penetration. Deeper excavation comes in a package along with the construction and structure of basements, which of course increases costs, but results in a reliable, cozy and comfortable space.
Basement dehumidifiers are the best solution to reducing the humidity in the basement to normal recommended levels, which is between 40-60%. They are of two types, the portable unit and the installed unit. The portable unit is user-friendly, whereas the installed unit requires a qualified professional for installation. The latter are usually installed with a fan, heating pump and cooling coil. The moisture in the air is drawn by the fan over the heat pump. This water vapor is then condensed into water through the cooling coil and collected into a holding tank and can be removed either manually or through a drain hose installed in the unit. The installed basement dehumidifier is more efficient as compared to the portable one, which also explains why it is more expensive.
According to Dr. Sarah Kirby, housing specialist at the North Carolina Cooperative Extension Service in Raleigh, sagging upper floors and those caused by insect or water damage should be checked by a contractor. Although it is possible to correct minor sags on a first floor with a pair of screw-type jack posts and a wood or steel beam to bridge the jacks, it is a difficult and somewhat risky task. An important thing to remember while dealing with sagging or sloping floors is that the posts need a very firm foundation. Even if you have a 4-inch concrete slab, you still need to create a concrete pier pad for the jack that is 18 to 24 inches square and at least 12 inches deep. Once these pier pads have cured and the jacks are in place, begin by raising the floor slowly, as little as a quarter turn per week. Jacking slowly allows for settling without serious disruptions or sudden stress. On the other hand, lifting might create additional wall cracks and change door and window margins.
If your sloping floor is due to a deteriorated sill, you’ll have a difficult time finding crews who specialize in this kind of work. Foundation repair companies would not probably take the work, so you may have to resort to hiring a general contractor who may know of someone who does this kind of work. A good carpenter who possesses house jacks or one who is willing to rent them will certainly be able to do this work too, but you need to make certain that he has experience with this type of work. There are chances that carpenters with lack of experience may be tempted to take on the job because of the high fees involved. It is not possible to jack up a house in a day. It has to be jacked up slowly over weeks or even longer to avoid cracking wallboard, plaster, windows, and even structural elements.
ou trust 100% to identify the problem, you might consider hiring a structural engineer for the diagnosis. By hiring a structural engineer who will not have any part in the repair process to evaluate your sagging or sloping floor, you can be sure that the conclusion will be unaffected by the prospect of a profitable contract. He or she will also be able to advise you on the type of contractor your should hire to do the job, which can be confusing as some of the root causes of sagging and sloping floors fall under different categories.
JACKING UP SLOPING FLOORS 
For an ordinary home buyer, you might find some of the problems enumerated in the home inspector’s report a bit difficult to understand. For instance, what does sagging floors mean? Does it mean you have to replace it immediately? Spend a lot of money? Or will it last for a few more years before you absolutely have to do something about its repairs? The cost for repairs is not getting any cheaper. As a home buyer, it is only natural that you would strive to protect yourself from spending more than you have to. In an effort to aid you on these issues, we have provided some answers to questions that you might have during or after the home inspection. If you have ever been in a building where you feel like you are getting pushed to one side and you cannot seem to stand up, you have either been drinking too much alcohol or the floor could be sloping. I was just in a store the other day that was full of antiques and glass, but I could hardly stand up because the floor was sloping enough to create what I would consider a liability issue to the store owner.
Selecting appropriate basement flooring becomes difficult especially if the basement problem appears complicated. For all basements, the biggest issue is unwanted moisture. Seeping below concrete, moisture weakens the adhesive bond used for tiles or floors to make the hardwood floors warp and buckle and also make the carpets get an elusive and stinky smell due to mold growth.
BASEMENT MOISTURE
RADIANT HEAT SYSTEM USAGE FOR FLOORING BASEMENTS