According to the latest statistics, more than 500 million people are active users of the number one social networking website ‘Facebook’. With a simple intention of helping people find their old school friends, Mark Zuckerberg ended up making an incredible marketing tool for business promotion. Irrespective of which industry a business is in, their marketing plans include both offline and online marketing strategies. A company’s promotional activities will definitely contain Facebook as the channel to connect with the target market and current customers and employees.
Facebook simplifies the process of connecting with your customers. A company can create its own Fan Page and Group/ Business Page which will act as a platform for them to discuss about their products and services with their customers or prospects. It can also organize events, conduct contests, create advertisements and start discussions to take full advantage of Facebook. If a company is actively interacting with their fans and members in Facebook, they tend to build up trust among the customers which, ultimately results in giving the company a positive word-of-mouth marketing. People spend around 233333333.33 minutes per day on an average on Facebook. Thus, business organizations have a lucrative opportunity to grab and leave an impression over customers which is long-lasting.
Web 2.0 is a technology which was introduced to have a successful two-way communication. The customers are free to express their experiences (good/bad) online in the form of blogs, forum participation, social networking websites and various other review sites. In return, companies have the responsibility to follow up with their customer’s reviews and feedbacks and work on those complaints. It is a golden chance to know the flaws of products/ services and take actions to improvise the offerings.
We at Keystone Basement Systems have been trying our hands on Facebook recently. By creating a Facebook Fan Page, it has become really simple to spread the word about basement issues. We try to update all our articles in the fan page so that our fans get the opportunity to read them. An additional benefit here is that our fans can also share our write-ups to their friends. This is what is called as ‘Viral Marketing’. There is a fair chance of the customer base to increase significantly through social media websites. Facebook Ads is an excellent advertising method, as there is an option to select a target audience who can view the advertisements. For example – if a company is selling fashion accessories to the youth; it can select its audience within the age group of 16-26. It will save both effort and money.
Another very popular social networking tool in the online world is ‘Twitter’. Only a mere 140 characters has helped major companies to increase their sales. Twitter looks quite simple to manage however its success highly depends on how smart organizations network and interact with their connections. It can do wonders to the brand visibility.
Our involvement with Facebook has obviously helped us gain a larger base of prospects. If complaints are taken seriously and genuine efforts have been made to resolve it, then a company gets the goodwill. By following this simple policy, we have gained an A+ rating from BBB. Better Business Bureau (BBB) issues reliable reports on all types of businesses. They rate businesses according to their standards. Keystone Basement Systems is proud to have an excellent rating which was possible only due to successful handling of all complaints.
In modern times, we’ve changed our traditional methods to promote our services. Online visibility contributes a lot to the growth, profitability, and larger customer base and brand awareness of a company’s product/service. We are trying different strategies to be popular among our customers on Facebook. Please share some of your innovative strategies that you are implementing to promote your business through Facebook.
For more on basement related solutions, click on to www.keystonebasementsystems.com.
“Keystone Basement Systems, Inc. is a foundation repair company. KBS is not, however, an engineering firm and should not be considered as such.”
References
1. http://www.facebook.com/press/info.php?statistics
2. http://www.bbb.org/pittsburgh/business-reviews/waterproofing-contractors/keystone-basement-systems-and-structural-repair-in-pittsburgh-pa-53002333/
3. http://www.facebook.com/Pittsburgh.Waterproofing
The credibility of being a member of NAWSRC is that it gives the public the confidence and trust of having the highest degree of knowledge, standards, ethics and quality of workmanship available in the industry. NAWSRC is also dedicated to answering public queries and creating awareness on basement waterproofing, house foundation repair, concrete repair, house leveling, pier and beam and other related issues. They also provide local professional contractors who are NAWSRC members, in case you are looking for one in your area. When it comes to information and services, NAWSRC ensures that its members are updated with the latest developments in waterproofing, structure, foundation repair and industrial tools to benefit the consumer. For more information on NAWSRC and the latest developments in the waterproofing, structure and foundation industries, you can log on to http://www.nawsrc.org/.
Masonry construction has always been known for its durability, as it is able to sustain harsh conditions depending on the weather and geographical location. It also gives an attractive appearance and requires relatively low maintenance. The use of materials in masonry construction ranges from stone foundations to brick walls. Since some masonry foundations tend to be susceptible to accelerated deterioration, they were either painted or covered with stucco for protection. In addition to the weather and location, water can be a primary cause for the deterioration of masonry foundations.
You must be wondering how a closed area like a basement would invite chances for dampness. When the level of humidity is high, the amount of moisture increases in the atmosphere. The condensation of moist, warm air on cold interior wall and floor surfaces is more than enough to create dampness in your basement. Wet walls, foggy windows and tiny droplets on cold surfaces are good signs of high levels of humidity. When air is able to hold water vapor at a particular temperature, the relative humidity is 100%. If it goes beyond, that is when condensation takes place, causing dampness.
A basement or a crawl space is usually a closed area and is not frequently used as compared to the other rooms in the house. This reduces the amount of air entering into the basement. A musty odor in the basement develops due to lack of circulation of air. This can be found out by opening the windows in your basement and switching on the exhaust fans on one fine day to allow air circulation. If the bad odor in your basement does not exist, then you have the answer to your problem!
The chances of water penetration in the basement are always high, since it is located below the ground where water gets accumulated. There are basically two ways in which water can enter into the basement, through the foundation walls and the basement floor. When water gets soaked in the soil, there is always pressure of the heavy water to push through the foundation walls. If there are any cracks or joints on the walls, then water is sure to pass through depending on the quantity and pressure of water against the walls. Stains on the concrete, paneling of a finished basement and efflorescence are common indicators of water penetration. Corners of basements are also popular for water penetration caused by the discharge of rain water from the rain down spout in this area.
Humidity is a result of relative humidity where moisture is suspended in the air. A dehumidifier is a device that helps reduce humidity in any building or room by removing moisture from the air. Dehumidifiers play a vital role in preventing mold, bacteria and biological allergens, musty odors, and furniture, carpeting, storage box mildew damage that arise when humidity levels are above 50%.
Household activities such as cooking, washing and drying clothes are responsible for the excess moisture present in the air within your home. An average family creates around 20 pints of water vapor per day. This can be usually seen in the form of fog, mist, dew or frost in the atmosphere and plays a significant role in the formation of clouds, rain and snow.
(a) Grading: One would wonder as to what the soil has to do with a drainage system. Proper grading of the soil around the house would eliminate the entrance of water into the basement. Creating slopes would drive away water before it reaches the basement walls. In fact, this method would not even require a basement drainage.
Basements are usually recommended in areas that have steep slopes and experience extreme cold climatic conditions with low temperature and deep frost penetration. Deeper excavation comes in a package along with the construction and structure of basements, which of course increases costs, but results in a reliable, cozy and comfortable space.
Basement dehumidifiers are the best solution to reducing the humidity in the basement to normal recommended levels, which is between 40-60%. They are of two types, the portable unit and the installed unit. The portable unit is user-friendly, whereas the installed unit requires a qualified professional for installation. The latter are usually installed with a fan, heating pump and cooling coil. The moisture in the air is drawn by the fan over the heat pump. This water vapor is then condensed into water through the cooling coil and collected into a holding tank and can be removed either manually or through a drain hose installed in the unit. The installed basement dehumidifier is more efficient as compared to the portable one, which also explains why it is more expensive.