According to the latest statistics, more than 500 million people are active users of the number one social networking website ‘Facebook’. With a simple intention of helping people find their old school friends, Mark Zuckerberg ended up making an incredible marketing tool for business promotion. Irrespective of which industry a business is in, their marketing plans include both offline and online marketing strategies. A company’s promotional activities will definitely contain Facebook as the channel to connect with the target market and current customers and employees.
Facebook simplifies the process of connecting with your customers. A company can create its own Fan Page and Group/ Business Page which will act as a platform for them to discuss about their products and services with their customers or prospects. It can also organize events, conduct contests, create advertisements and start discussions to take full advantage of Facebook. If a company is actively interacting with their fans and members in Facebook, they tend to build up trust among the customers which, ultimately results in giving the company a positive word-of-mouth marketing. People spend around 233333333.33 minutes per day on an average on Facebook. Thus, business organizations have a lucrative opportunity to grab and leave an impression over customers which is long-lasting.
Web 2.0 is a technology which was introduced to have a successful two-way communication. The customers are free to express their experiences (good/bad) online in the form of blogs, forum participation, social networking websites and various other review sites. In return, companies have the responsibility to follow up with their customer’s reviews and feedbacks and work on those complaints. It is a golden chance to know the flaws of products/ services and take actions to improvise the offerings.
We at Keystone Basement Systems have been trying our hands on Facebook recently. By creating a Facebook Fan Page, it has become really simple to spread the word about basement issues. We try to update all our articles in the fan page so that our fans get the opportunity to read them. An additional benefit here is that our fans can also share our write-ups to their friends. This is what is called as ‘Viral Marketing’. There is a fair chance of the customer base to increase significantly through social media websites. Facebook Ads is an excellent advertising method, as there is an option to select a target audience who can view the advertisements. For example – if a company is selling fashion accessories to the youth; it can select its audience within the age group of 16-26. It will save both effort and money.
Another very popular social networking tool in the online world is ‘Twitter’. Only a mere 140 characters has helped major companies to increase their sales. Twitter looks quite simple to manage however its success highly depends on how smart organizations network and interact with their connections. It can do wonders to the brand visibility.
Our involvement with Facebook has obviously helped us gain a larger base of prospects. If complaints are taken seriously and genuine efforts have been made to resolve it, then a company gets the goodwill. By following this simple policy, we have gained an A+ rating from BBB. Better Business Bureau (BBB) issues reliable reports on all types of businesses. They rate businesses according to their standards. Keystone Basement Systems is proud to have an excellent rating which was possible only due to successful handling of all complaints.
In modern times, we’ve changed our traditional methods to promote our services. Online visibility contributes a lot to the growth, profitability, and larger customer base and brand awareness of a company’s product/service. We are trying different strategies to be popular among our customers on Facebook. Please share some of your innovative strategies that you are implementing to promote your business through Facebook.
For more on basement related solutions, click on to www.keystonebasementsystems.com.
“Keystone Basement Systems, Inc. is a foundation repair company. KBS is not, however, an engineering firm and should not be considered as such.”
References
1. http://www.facebook.com/press/info.php?statistics
2. http://www.bbb.org/pittsburgh/business-reviews/waterproofing-contractors/keystone-basement-systems-and-structural-repair-in-pittsburgh-pa-53002333/
3. http://www.facebook.com/Pittsburgh.Waterproofing




Therefore, it is important to have an emergency backup power system for your home that would allow your devices like home office computers, telephones, refrigerators, medical devices and security systems to have continued access to electricity. Moreover, due to this additional usage of electric services, there have been prevalent power outages in many parts of the United States. Of course, simple candles would help light up homes for a couple of hours during power outages, but would not be of much use in other basic necessities like heating and cooling systems, computers and security systems.
The credibility of being a member of NAWSRC is that it gives the public the confidence and trust of having the highest degree of knowledge, standards, ethics and quality of workmanship available in the industry. NAWSRC is also dedicated to answering public queries and creating awareness on basement waterproofing, house foundation repair, concrete repair, house leveling, pier and beam and other related issues. They also provide local professional contractors who are NAWSRC members, in case you are looking for one in your area. When it comes to information and services, NAWSRC ensures that its members are updated with the latest developments in waterproofing, structure, foundation repair and industrial tools to benefit the consumer. For more information on NAWSRC and the latest developments in the waterproofing, structure and foundation industries, you can log on to http://www.nawsrc.org/.
(a) Grading: One would wonder as to what the soil has to do with a drainage system. Proper grading of the soil around the house would eliminate the entrance of water into the basement. Creating slopes would drive away water before it reaches the basement walls. In fact, this method would not even require a basement drainage.
Basements are usually recommended in areas that have steep slopes and experience extreme cold climatic conditions with low temperature and deep frost penetration. Deeper excavation comes in a package along with the construction and structure of basements, which of course increases costs, but results in a reliable, cozy and comfortable space.
Basement dehumidifiers are the best solution to reducing the humidity in the basement to normal recommended levels, which is between 40-60%. They are of two types, the portable unit and the installed unit. The portable unit is user-friendly, whereas the installed unit requires a qualified professional for installation. The latter are usually installed with a fan, heating pump and cooling coil. The moisture in the air is drawn by the fan over the heat pump. This water vapor is then condensed into water through the cooling coil and collected into a holding tank and can be removed either manually or through a drain hose installed in the unit. The installed basement dehumidifier is more efficient as compared to the portable one, which also explains why it is more expensive.
A recently published report shows nearly 92 % of prospective home buyers avoid purchasing a home with wet basement. These studies have been supported by historical data maintained over the years.
Basement is a lucrative solution to get a significant floor area enhancement with a marginal increase in the overall building cost. Heat loss through walls and basement floors are less than those at upper floor and ground levels. A housing expert research concludes that homes with well maintained basements experience 10 % rise in energy efficiency.
In a normal scenario, ‘Price’ is one of the several factors that shape a customer’s purchase decision. Every one of us wants to buy products/services at the best possible price but at the same time would not want to compromise on quality. Even if it means to pay a little extra from our pocket for a durable item or effectual service.
Ultimately, quality and price considerations make purchasing a balancing act for customers. Despite the truth shared above, you cannot simply assume that an item/service of high cost will render higher quality. There are limitations on how much you should pay in terms of quality.
Certain elements of design are changed to meet the price point for the finished product. For instance, an engineer might replace a high density connector with a bigger (lower-density) one. Following design sign-off, such changes are difficult. They also impact the functionality of the product, affect marketing time and are time consuming, making the option inappropriate.
Selecting appropriate basement flooring becomes difficult especially if the basement problem appears complicated. For all basements, the biggest issue is unwanted moisture. Seeping below concrete, moisture weakens the adhesive bond used for tiles or floors to make the hardwood floors warp and buckle and also make the carpets get an elusive and stinky smell due to mold growth.
BASEMENT MOISTURE
RADIANT HEAT SYSTEM USAGE FOR FLOORING BASEMENTS
Waterproofing sealers are two-way application processes and are simply sprayed into concrete with low-pressure pump sprayer and thereafter cleaned with tap water. When compared to a plain waterproof concrete, waterproofing sealers do a lot more. They solve health problems that are likely associated with wet or damp basements. Basement moisture acts as a breeding ground for mildew and mold spores, not to mention about the damp odor. Waterproofing sealers are known to reduce the health risks usually associated with cancer causing radon.
Furnishings: Use drapes and plush carpets sparingly to overcome the problems faced with chronic basement outflow. Consider storing books, linens and clothes in the basement after the moisture assessment of the basement. Area rugs are ideal for floors as they could be easily removed, dried and cleaned. If you prefer wall-to-wall carpeting, consider low pile indoor/outdoor or commercial type. Rustic furnishings are best suggested for basement decoration, so use faux paintings to get the look.
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