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Get a Face in Facebook

Friday, September 3rd, 2010

According to the latest statistics, more than 500 million people are active users of the number one social networking website ‘Facebook’. With a simple intention of helping people find their old school friends, Mark Zuckerberg ended up making an incredible marketing tool for business promotion. Irrespective of which industry a business is in, their marketing plans include both offline and online marketing strategies. A company’s promotional activities will definitely contain Facebook as the channel to connect with the target market and current customers and employees.

FaceBook Facebook simplifies the process of connecting with your customers. A company can create its own Fan Page and Group/ Business Page which will act as a platform for them to discuss about their products and services with their customers or prospects. It can also organize events, conduct contests, create advertisements and start discussions to take full advantage of Facebook. If a company is actively interacting with their fans and members in Facebook, they tend to build up trust among the customers which, ultimately results in giving the company a positive word-of-mouth marketing. People spend around 233333333.33 minutes per day on an average on Facebook. Thus, business organizations have a lucrative opportunity to grab and leave an impression over customers which is long-lasting.

Web 2.0 is a technology which was introduced to have a successful two-way communication. The customers are free to express their experiences (good/bad) online in the form of blogs, forum participation, social networking websites and various other review sites. In return, companies have the responsibility to follow up with their customer’s reviews and feedbacks and work on those complaints. It is a golden chance to know the flaws of products/ services and take actions to improvise the offerings.

We at Keystone Basement Systems have been trying our hands on Facebook recently. By creating a Facebook Fan Page, it has become really simple to spread the word about basement issues. We try to update all our articles in the fan page so that our fans get the opportunity to read them. An additional benefit here is that our fans can also share our write-ups to their friends. This is what is called as ‘Viral Marketing’. There is a fair chance of the customer base to increase significantly through social media websites. Facebook Ads is an excellent advertising method, as there is an option to select a target audience who can view the advertisements. For example – if a company is selling fashion accessories to the youth; it can select its audience within the age group of 16-26. It will save both effort and money.

Another very popular social networking tool in the online world is ‘Twitter’. Only a mere 140 characters has helped major companies to increase their sales. Twitter looks quite simple to manage however its success highly depends on how smart organizations network and interact with their connections. It can do wonders to the brand visibility.

Our involvement with Facebook has obviously helped us gain a larger base of prospects. If complaints are taken seriously and genuine efforts have been made to resolve it, then a company gets the goodwill. By following this simple policy, we have gained an A+ rating from BBB. Better Business Bureau (BBB) issues reliable reports on all types of businesses. They rate businesses according to their standards. Keystone Basement Systems is proud to have an excellent rating which was possible only due to successful handling of all complaints.

In modern times, we’ve changed our traditional methods to promote our services. Online visibility contributes a lot to the growth, profitability, and larger customer base and brand awareness of a company’s product/service. We are trying different strategies to be popular among our customers on Facebook. Please share some of your innovative strategies that you are implementing to promote your business through Facebook.

For more on basement related solutions, click on to www.keystonebasementsystems.com.

“Keystone Basement Systems, Inc. is a foundation repair company. KBS is not, however, an engineering firm and should not be considered as such.”

References
1.    http://www.facebook.com/press/info.php?statistics
2.    http://www.bbb.org/pittsburgh/business-reviews/waterproofing-contractors/keystone-basement-systems-and-structural-repair-in-pittsburgh-pa-53002333/
3.    http://www.facebook.com/Pittsburgh.Waterproofing

Why Choose Keystone Basement Systems for Your Basement Needs

Tuesday, August 31st, 2010

Last month we published an article on an overview and our membership with National Association of Waterproofing and Structural Repair Contractors (NAWSRC). Just to remind you on NAWSRC, it is a professional trade association that caters to the needs of the public and waterproofing, structure and foundation repair industries. In this article, we at Keystone Basement Systems (KBS) would like to take you through the reasons as to what has made our customers rely on us for their basement needs. I, Aaron Stull, founded the company and we have enjoyed rapid growth due to our sound methods, exemplary business practices, passion to help people with an unfamiliar type of problem and the value we give to our clients. In fact, we are very close to reaching 1000 customers which is a major accomplishment. Keystone Basement Systems is an A+ rated company with the Better Business Bureau, A+ rated company with Angie’s List, Highest Rated Service Magic company in western Pennsylvania and many other accolades.

clip_image0022In order to be successful in your business, it is essential to be clear about what you sell, your products and services, and satisfy your customers according to their requirements. Keystone Basement Systems specializes in foundation structural repair and basement waterproofing and has over eight years of solid experience and expertise in the industry. We are a basement contractor and take up residential, commercial and industrial projects in the Pennsylvania, Ohio, & West Virginia areas. Our basement professionals help customers come out with the best solutions to their foundation problems or even go to their homes to fix their malfunctioning basement waterproofing systems. I have personally created my company to educate all of our customers as to the nature of their problem, the cause and solution. When a KBS representative performs an inspection for a customer, the customer is given a wealth of knowledge, information, literature and answers to any questions he/she has. Furthermore, we spend two hours on an average with each client to ensure that he/she gets the one-on-one time that the problem deserves. What makes this a truly remarkable experience for customers is that it is all completely free. Our company doesn’t just give free estimates…we give free education.

Keystone Basement Systems has a user-friendly website that gives you all the information you need to know about our basement services and what’s best is that we have a blog that will give you reliable information and handy tips on topics related to mold removal, foundation structural repair and basement waterproofing. As per the standards and being a dedicated member of the NAWSRC, our staff consists of NAWSRC certified specialists, leaving our customers without any second thoughts of making the most of our services. Our services come at affordable rates, as we cater to projects that are both structurally and economically sound and are also in accordance with all applicable building codes. We are also happy to inform you that KBS is the only basement contractor in Western Pennsylvania and one of the few companies that have been chosen as an NAWSRC member, as our basement professionals have an additional advantage of having successfully completed the NAWSRC Certification exam and obtained the NAWSRC Certified Specialist on Staff tag.

For foundation repairs, an experienced professional will analyze the root cause of the problem that you are facing with the foundation in your home and bring out a plan accordingly. Many homes in Pittsburgh also face numerous issues regarding basement waterproofing and with our years of experience and exposure in this area, we have been successful in dealing almost all these issues. Our certified microbial remediators will ensure that your home is free of the various types of mold and mildew that keep visiting your home every now and then, and your children will be able to breathe in a fresh and mold-free environment without any allergies. Keystone Basement Systems offers lifetime warranties with transferable rights to all subsequent owners for the life of the home. Furthermore, Keystone has separated itself even further from the competition by introducing the unprecedented service of free cleaning and diagnostic reviews every five years for the life of the system. This colossal free service makes KBS the standard bearer for top foundation repair contractor in Pittsburgh and the surrounding areas. For the money, no company is anywhere close to the value KBS offers. I will entertain every opportunity to prove this!

Keystone Basement Systems Review

• I’m Glad My Basement Is Dry!

I am a single mother from Brighton Heights, so sometimes I hesitate to have work done at my home. I usually feel taken advantage of. When Keystone Basement Systems came out to my home, I felt very good about them being there. They were very kind in helping me understand everything about my basement. They even came out a second time to answer questions that I had. I would recommend Keystone Basement Systems to anyone who wants quality work done. – Yittle at Citysearch

• AARON WAS GREAT!

I was so impressed with Aaron Stull that I am compelled to write this so that others will know who to call when their basement has problems. Aaron, and Keystone, were clean, polite, quick and well priced. I not only received a quality job, but I was informed every step of the way of what was going on. Even though I got a cheaper price from a competitor, when I looked to see what their “Lifetime Warranty” and “French Drain” system really was there was no comparison. I am happy to endorse them as a company. I am very satisfied. – squirrelhillmike at Citysearch

• CHEAP, QUICK & PROFESSIONAL

I am not much for words, but when I call a company in a pinch and they are out within a days time I am impressed. I had a longstanding problem in my basement that I neglected for a long time. I got a couple estimates last year and I did not get the problem fixed. Finally, it turned into a disaster and I was forced to call any company that would answer at 2AM in the morning. Keystone had a guy out at 8AM to explain the process and a crew in the next day to correct my basement. Three days later, after my heart stopped pounding, i got out the old estimates to see how much more I paid for immediate service. To my surprise they were $1500 dollars less. I have never been so happy with a company. - dolores122  at Citysearch

For more on basement related solutions, click on to www.keystonebasementsystems.com.

“Keystone Basement Systems, Inc. is a foundation repair company. KBS is not, however, an engineering firm and should not be considered as such.”

References

1. http://www.keystonebasementsystems.com/
2. http://pittsburgh.citysearch.com/review/40914628?reviewId=78344771

The Importance of Battery Backup Units in Your Home

Wednesday, August 11th, 2010

You must be looking forward to a long vacation and wondering how to manage the power backup system in your home. Bad weather conditions or other factors can cause interruptions in homes, making it difficult for people to use electrical appliances, light up their homes or for heating and cooling systems. With today’s world becoming dependent on technology, power supply that once only provided electrical energy for lights, appliances, and heating and cooling systems has to now additionally power computers, security systems and smart-home automation.

clip_image0021Therefore, it is important to have an emergency backup power system for your home that would allow your devices like home office computers, telephones, refrigerators, medical devices and security systems to have continued access to electricity. Moreover, due to this additional usage of electric services, there have been prevalent power outages in many parts of the United States. Of course, simple candles would help light up homes for a couple of hours during power outages, but would not be of much use in other basic necessities like heating and cooling systems, computers and security systems.

It is always recommended to have a solid power backup in place well before experiencing or going through the hassles of power outages. Frequent power fluctuations can also affect the quality and efficiency of your basic needs like refrigerators, lighting, computers, attic fans, heating and cooling systems, and security systems. All this unnecessarily adds up on to the costs for your home. Let us look at the pros and cons of the commonly used battery backup units and generators by homeowners.

Battery Backup Systems

Battery backup systems are very convenient, especially when you are away from home for a while. They may be a little more expensive than generators, but are worth the investment. They consist of batteries that are deep-cycle storage cells and come in banks or groups. An inverter is necessary for a battery backup system in order to convert direct current (DC) to alternating current (AC) for powering homes.

Advantages:

• They are a better alternative to generators in terms of efficiency.
• They include safe indoor installation.
• Batteries do not make any noise.
• Backup power systems can provide immediate electrical power to critical loads during natural or other disasters.

Disadvantages:

• The durability of battery systems is limited, since they provide power only when charged. One example is the mechanism of how a charged battery can operate a pump for days and then get recharged automatically. Generally, a pump sentry interface is set up between the pump and the AC electrical supply. During the supply of electricity, the pump sentry charges a battery and monitors the power line for any power outages. When power fails, the power that is stored in the battery is converted by the power sentry to AC power. This power is utilized in the absence of electricity. When the electricity is restored, the AC utility power is used to operate the pump and simultaneously the battery is recharged in order to facilitate the next power failure.

Generators

The difference between a generator and a battery backup is that a generator creates new energy, whereas in battery backup systems the chargeable batteries control and store the existing utility power for any emergencies that may pop up at any point of time. The fuels used for household generators are gasoline, diesel, propane and natural gas.

Advantages:

• They are affordable.
• They are portable, convenient and can be used for short periods.
• Maintenance is easy.
• Propane and natural gas are environmentally and economically sound fuels.

Disadvantages:

• Generators are usually very noisy.
• The cost of fuel is expensive.
• Stored gasoline and diesel can cause fire hazards and become gummy and contaminated over time.
• It causes pollution due to smoke and smell.
• Generators are not very compatible with cold weather conditions.

As you can see, battery backup units have an overall advantage over generators. However, it is recommended to go through the technology and cost involved in different types of battery backup units before buying one to suit your home needs.

References

1. http://worldvillage.com/the-advantages-of-a-battery-backup-system
2. http://www.otherpower.com/otherpower_gasbattery_gensets.html
3. http://electrical.bobvila.com/Article/290.html
4. http://www.toolbase.org/Technology-Inventory/Electrical-Electronics/emergency-power-backup-systems#benefits
5. http://www.secamerica.com/pump_sentry.html

National Association of Waterproofing & Structural Repair Contractors (NAWSRC)

Friday, July 30th, 2010

We at Keystone Basement Systems are proud to be a member of the National Association of Waterproofing and Structural Repair Contractors (NAWSRC), which is a professional trade association that caters to the needs of the public and waterproofing, structure and foundation repair industries. Keystone Basement Systems is a basement contractor and specializes in mold removal, foundation structural repair and basement waterproofing. We strictly adhere to the standards of practice and canon of ethics established by NAWSRC. Before we go into the standards of practice and canon of ethics by NAWSRC and how we subscribe to them, let us have a look at what NAWSRC is all about and its responsibilities in the industry.

clip_image0021The credibility of being a member of NAWSRC is that it gives the public the confidence and trust of having the highest degree of knowledge, standards, ethics and quality of workmanship available in the industry. NAWSRC is also dedicated to answering public queries and creating awareness on basement waterproofing, house foundation repair, concrete repair, house leveling, pier and beam and other related issues. They also provide local professional contractors who are NAWSRC members, in case you are looking for one in your area. When it comes to information and services, NAWSRC ensures that its members are updated with the latest developments in waterproofing, structure, foundation repair and industrial tools to benefit the consumer. For more information on NAWSRC and the latest developments in the waterproofing, structure and foundation industries, you can log on to http://www.nawsrc.org/.

Since the NAWSRC is the only recognized trade association in the waterproofing and structural repair industry, the NAWSRC Standards of Practice will help the consumer in locating a NAWSRC contractor in any area. These standards have been used by the Better Business Bureau to promote them in the waterproofing industry and have been successful in states like Indiana, Minnesota and Pennsylvania.

Canon of Ethics

As a member of NAWSRC, Keystone Basement Systems ensures that it provides the best of its mold removal, foundation structural repair and basement waterproofing services by professional basement contractors in the Pennsylvania, Ohio and West Virginia areas. Our basement specialists are NAWSRC certified experts, engineers and microbial remediators that will satisfy your individual requirements and budget. We provide free estimates, create public awareness, and educate our customers on the pros and cons of basements. We also believe in taking up projects that would be both structurally and economically sound for our customers. Our services are in accordance with the NAWSRC Standards of Practice, Canon of Ethics and all applicable business codes.

If you are one of those people facing issues with weeping walls, cracks in your foundation or a musty basement, please visit our website at http://www.keystonebasementsystems.com/ and get in touch with us today to cater to your needs!

For more on basement related solutions, click on to www.keystonebasementsystems.com.

“Keystone Basement Systems, Inc. is a foundation repair company. KBS is not, however, an engineering firm and should not be considered as such.”

Basement Drainage Systems: An Overview

Thursday, June 17th, 2010

Basement drainage systems can be a solution to all your basement problems such as water leakages, bad odor, stagnant air, furniture damage, mold and mildew. These drainage systems can either be installed in the interior or exterior of your home. Different methods are usually implemented for both interior and exterior drainage systems depending on the cause of damage. The following are some of the reliable options you could use to install a drainage system in your home.

1. Interior Basement Drainage System

Most people opt for an interior basement drainage system for a number of reasons that include the affordability to install one inside the basement than outside, the convenience of the job, the minimal time required for installation, no hassles on the availability of services and reliability. Some useful ways of drainage systems that you can consider are:

interior-drain-detail_1

(a) Concrete walls: An interior drainage channel adhered at the base of the wall and the floor slab is ideal in situations where water tends to enter the basement. Installing the channel is a cost-effective approach, especially for concrete walls with cracks, and works by simply by collecting water into an airtight sump with the help of another channel that is placed on top of the slab. The water then flows through a trap to the sump basin. Although this method is effective for concrete walls, it is not very helpful in the case of masonry walls because water remains in the block cores at floor level and the water level is only lowered to the top of the slab.

(b) Masonry walls: For masonry walls, installing a drainage channel at the base of the wall on top of the footing gets rid of moisture problems inside the basement because it drains the block cores completely. For this reason, holes are drilled at the base of every block core to permit drainage. The concrete along the slab edge should be removed and replaced for this approach. The drainage is connected to an airtight sump where water is collected.

(c) Perforated drain pipes: A perforated drain pipe installed inside the perimeter of the footing by removing and replacing concrete at the slab edge allows free drainage of the wall into the drain pipe. A dimpled plastic sheeting is placed at the base of the wall and beneath the slab edge. The drainage is connected to an airtight sump where water is collected. This method gives better results when combined with an active soil gas management system that connects with the sump and perimeter drain pipe.

2. Exterior Basement Drainage System

Exterior basement drainage systems have been found to be costlier than interior drainage systems since there is a lot of work, time and external causes such as weather conditions involved. On the other hand, they are essential for preventing exterior foundation damage. Although exterior drainage systems are expensive and time-consuming, people concerned about property and equity maintenance will have long-term benefits. A look at some exterior drainage system approaches:

exterior-drain-detail_2(a) Grading: One would wonder as to what the soil has to do with a drainage system. Proper grading of the soil around the house would eliminate the entrance of water into the basement. Creating slopes would drive away water before it reaches the basement walls. In fact, this method would not even require a basement drainage.

(b) Open drain: Open drains which are just shallow trenches that are lined with cement or plastic and held together with pebbles or gravel help in collecting water and discarding it before it reaches the basement.

(c) French drain: A French drain is a trench that is covered with gravel or rock and basically redirects surface and ground water. This is useful for exterior drainage systems because the French drain that consists of a perforated pipe not only gets rid of water entering the basement, but draws water out of the soil before it soaks into the soil. The depth of the trench can range from 2-3 feet to 5-6 feet deep. However, lack of maintenance can lead to clogging of these trenches from sediments in the ground that will force water into the basement.

(d) Gutter downspouts: Gutter downspouts that are extended at least ten feet from the house and preferably connected to a rainwater collection system can work out as a reliable source for drainage.

Disadvantages of Interior Basement Drainage System:

1. Extensively finished basement - The basement has to be properly insulated and sealed with appropriate materials which make the process expensive and intrusive. Improper installation can lead to moisture and mold problems and the interior drainage system may require non-invasive termite detection systems in termite-prone areas.

2. Excessively thick basement floor – Thick basement flooring can make the process impractical and, in some cases, impossible to install.

Disadvantages of Exterior Basement Drainage System:

1. Property line constraints - People may not own enough land surrounding their homes for an excavation trench and an area for a machine to operate. Moreover, digging or excavating by hand can be a tedious and expensive process. Excavation can also get difficult in different seasons like the spring if the area has a high water table and is impossible during winters.

2. Safety - Some problems occur on hillsides that will not allow safe excavation. This can lead to extensive damage in terms of landscaping.

3. Urban areas - Some areas are so densely built that outside measures are not practical.

4. Obstructions - Some homes have additions like paved carports, gardens, trees and fences that overhand the foundation drainage and thus make it impossible to excavate those areas rendering external methods inadequate.

5. Utilities - Some areas have underground utilities that make external excavation difficult or impossible.

For more on basement related solutions, click on to www.keystonebasementsystems.com.

“Keystone Basement Systems, Inc. is a foundation repair company. KBS is not, however, an engineering firm and should not be considered as such.”

Source Links:

1. http://gratedrain.blogspot.com/
2. http://www.buzzle.com/articles/understanding-interior-basement-waterproofing.html
3. http://www.ehow.com/list_5782927_basement-drainage-ideas.html
4. http://www.extension.umn.edu/distribution/housingandclothing/components/7051-04.html
5. http://www.basementsystems.com/basement-waterproofing/basement-waterproofing-products/drainage-systems.html

Maintaining the Temperature in Your Basement

Friday, June 4th, 2010

basement-insulation-2lg6Basements are usually recommended in areas that have steep slopes and experience extreme cold climatic conditions with low temperature and deep frost penetration. Deeper excavation comes in a package along with the construction and structure of basements, which of course increases costs, but results in a reliable, cozy and comfortable space.

One of the primary foundations in the United States are basements, but they are also accompanied by a number of common issues related to extreme temperatures like the cold winters, heat and humidity, water intrusion mold and an unhealthy environment. Research has shown that 25% of energy costs come from the heat loss of basements. Therefore, a properly sealed and insulated basement with protection from moisture is an additional necessity in reducing energy costs.

There are three basic methods that are used in basement insulation, namely, interior insulation, exterior insulation and insulated concrete forms. However, before sealing up and insulating the basement, one has to initially inspect the basement for any cracks or leaks that can be possible entries for moisture. These cracks and leaks should be repaired and sealed in order to allow the basement to dry completely, especially for insulation of basement walls.

1.  Interior Insulation: This is considered to be one of the simplest and cost-effective means of basement insulation. The installation is usually done behind interior framing or by furring strips placed against the foundation wall with a range of insulation materials. Special care has to be taken to ensure that the wall is completely sealed and dry from moisture which is likely to enter during the cold winters. For this reason, it is always suggested to use a non-absorbent material for the inner layer of the insulation. The disadvantage of interior insulation is that it reduces the usable interior space and is not as effective as exterior insulation in moisture protection.

2.  Exterior Insulation:
Exterior insulation is equally important in protecting the basement from any additional moisture and cold weather. The exterior of the walls is insulated to reduce heat loss and condensation, and protect the interior of the basement from any unnecessary damage. Materials like extruded polystyrene are durable and moisture resistant for exterior insulation. This method of insulation can turn to be a little expensive with the type of material used, especially for an existing building. It is therefore advised to have a perimeter drainage system in place.

3. Insulated Concrete Forms: These products are comparatively new and can be installed easily. Hollow foam blocks are stacked together and then filled with concrete. They serve the purpose of both interior and exterior insulation, and are used as surfaces for attaching drywall, brick ties and other finish materials. Some of them are even treated with termite-resistant chemicals.

Is temperature maintenance in your basement only limited to extreme cold weather conditions? Well, the answer is no. As mentioned earlier, basements also face problems in humid conditions which are favorable for the growth of molds, microbes, dust mites and other organisms. These micro-organisms play a vital role in deteriorating health conditions.

dehumidifier-main14Basement dehumidifiers are the best solution to reducing the humidity in the basement to normal recommended levels, which is between 40-60%. They are of two types, the portable unit and the installed unit. The portable unit is user-friendly, whereas the installed unit requires a qualified professional for installation. The latter are usually installed with a fan, heating pump and cooling coil. The moisture in the air is drawn by the fan over the heat pump. This water vapor is then condensed into water through the cooling coil and collected into a holding tank and can be removed either manually or through a drain hose installed in the unit. The installed basement dehumidifier is more efficient as compared to the portable one, which also explains why it is more expensive.

For more on basement related solutions, click on to www.keystonebasementsystems.com.

“Keystone Basement Systems, Inc. is a foundation repair company. KBS is not, however, an engineering firm and should not be considered as such.”

Source Links:

1.http://www.superhvac.com/learn/insulation-basement?pk=ce64e590be3cb34c230d426caff7315d&t=k9sel9a6bfd4%2434145jr2e3kd3b18b62f193e2852c3a75efa
2.http://www.plasticsportalasia.net/wa/plasticsAP~en_GB/function/conversions:/publish/common/upload/foams/styrodur_technical_literature/Styrodur_cellar_insulation.pdf
3.http://www.basement-insulation.org/
4.http://www.ornl.gov/sci/roofs+walls/insulation/fact%20sheets/basement%20Insulation%20Technology%20fact.pdf
5.http://www.daviddarling.info/encyclopedia/B/AE_basement_insulation.html
6.http://www.quadlock.com/technical_library/bulletins/R-ETRO_Value_of_Basement_Insulation.pdf
7.http://www.buzzle.com/articles/home-dehumidification-basement-dehumidifiers.html

Basement Waterproofing - Profitable Return On Investment

Wednesday, March 10th, 2010

Basement remodeling proves to be an excellent investment, provided they are permanent solutions to flooding. Wet basements can hardly attract prospective home buyers’. Basement remodeling creates or adds to the living and storage space to one’s home by nearly 33% to 50%.  The 2005 cost vs. value report of the remodeling magazine has indicated that a home owner can recoup 90.1% of the basement renovating expenses at the time of resale. Basement waterproofing is the permanent solution to basement mold that ruins the health of the family.  And this is why waterproofing ranks the highest in terms of basement improvement. Hence, fixing them becomes more of an investment than an expense and its priority increases among all the home remodeling options available to a home-owner. In such situations, it’s safe to emphasize that basement waterproofing offers one of the highest long term investment returns.

RESALE VALUE OF A HOME vs. BASEMENT

basement-waterproofingA recently published report shows nearly 92 % of prospective home buyers avoid purchasing a home with wet basement. These studies have been supported by historical data maintained over the years.

Water leakage is one of the main basement problems depreciating a home’s resale value by 25 %. Most realtors disapprove selling a property with flooded basement and counsel their clients to fix basement leaks, before putting up their house for sale.

Thus solving basement flooding and other woes become the top priority for home owners. The first thing to check is the sump pump, ensuring the water drains first before reaching the basement floor. Any sump pump failure repair might cost more to the home owner than what it might take to replace the entire sump pump.

ADVANTAGES OF A BASEMENT

While it may come as a surprise, basement gives substantial usable space to a home. It can be used as a home theatre, a home office, a basement studio, a bedroom, a playroom and as an office. It not only adds 30 % floor space to a home, but also appreciates the value of a home by 30 to 50 percent.

basement-waterproofing-2Basement is a lucrative solution to get a significant floor area enhancement with a marginal increase in the overall building cost. Heat loss through walls and basement floors are less than those at upper floor and ground levels. A housing expert research concludes that homes with well maintained basements experience 10 % rise in energy efficiency.

Most self builders have recognized the extra storage space and flexible livings provided by basements and have even utilized them as swimming pools, gymnasiums, utility rooms, guest bedroom suites and home offices. This has given birth to a greater demand for houses with basement.

A waterproofed basement not only offers extra space for living, it also meets the need for better sustainability. A well-maintained basement guarantees peace of mind to homeowners year after year, withstanding heavy snowfall and torrential rainfall successfully.  Basement repairs ensure health by implementing indoor air quality control and eliminating the chances for breeding of harmful bacteria. Thus a remodeled basement is sure to make your home the most sought-after investment in today’s competitive real estate market.

For more on basement related solutions, click on to www.keystonebasementsystems.com

“Keystone Basement Systems, Inc. is a foundation repair company. KBS is not, however, an engineering firm and should not be considered as such.”

Source:

http://www.basementwaterproofingtips.com/Interior_Basement_Waterproofing.html

http://www.b-dry.com/wet-basement-leak.html
http://www.decoproducts.com/
http://www.finishedbasementideas.com/basement/cost_finishing_basement.html

Which Purchasing Aspect Is Important To You : Price or Quality

Friday, January 29th, 2010

Paying a little extra for quality is not a bad decision. However there is an exception to every rule. In this article we are trying to share our thoughts on why ‘Quality’ should be the prime condition while choosing a service or product.

price-vs-qualityIn a normal scenario, ‘Price’ is one of the several factors that shape a customer’s purchase decision. Every one of us wants to buy products/services at the best possible price but at the same time would not want to compromise on quality. Even if it means to pay a little extra from our pocket for a durable item or effectual service.

Various research on customer buying habits has been conducted and the studies reveal that   buying habits are grouped in two classes:-

Price First – When a buyer is almost exclusively concerned with price and considers the purchase as the best deal when he pays the least.

Quality First – The purchaser gives value to the quality of the product and does not hesitate to spend extra to own the product. In short the quality of the product gets a greater importance than its price.
price-vs-value-1
While it is good to be frugal in purchases, it is advised not to compromise on quality. A product or service that is charged less does not mean that they cannot offer value. But not all products and services can come at a considerably low cost. Price is certainly the determining factor for the value of services and goods.

For those who believe buying cheap is penny-wise, read on.

How quality saves money and time

Time is money. And purchases made from the perspective of quality first saves you in many ways. Below are some of them:-

* Decreased frustration and increased efficiency due to superior performance
* Reduction in frequency of replacement of items
* Decreased bothering with things such as purchase returns due to poor manufacturing
* Less money and time on repairs
* As high quality items are accompanied with better warranties, you spend less energy and time worrying

The main reason why most customers stick to low-priced purchases is that they fail to involve cost of time as a parameter. Although for every such purchase customers are found to spend their valuable time on repairs and the strain aroused due to frustration of the bad quality of the service/products. They fail to understand how much they gain by spending an additional US$ 200 during their initial purchase decision.

Plan your purchases by maintaining balance

price-vs-quality-4Ultimately, quality and price considerations make purchasing a balancing act for customers. Despite the truth shared above, you cannot simply assume that an item/service of high cost will render  higher quality. There are limitations on how much you should pay in terms of quality.

Remember – the next time you go out to buy, don’t just be concerned about the price. Define your needs, do your homework in terms of finding the economical bid for the service/product you are planning to purchase, stick to your plan, trust your research results and settle with a quality item at a reasonable rate.

Price Vs Quality – The ultimate balancing act

Product manufacturing firms constantly strive to achieve two seemingly conflicting goals – assure their products are of high quality while maintaining low costs. Though resolving these two conflicting issues is futile, structured approach towards both can help.

Typically, price versus quality conundrum is approached in many ways. Common options involve:-

* Changing the design to accommodate lower-priced products of same quality
* Extensively research prices of branded products from various suppliers
* Substitute lower-cost brand based equivalent after design sign-off
* Substitute non-branded and its lower-cost equivalent again after finalizing the initial design

These approaches help develop a high-quality and cost-effective product. Nevertheless, one must carefully consider which approach will be best suited for the given h circumstance, as every approach has its own limitations and strengths.

Design changing

price-vs-quality-5Certain elements of design are changed to meet the price point for the finished product. For instance, an engineer might replace a high density connector with a bigger (lower-density) one. Following design sign-off, such changes are difficult. They also impact the functionality of the product, affect marketing time and are time consuming, making the option inappropriate.

Researching prices extensively

Every time a product is purchased, engineers can try to find the chosen item at a low rate. Maximum consistency is reached in having the same branded product. Unfortunately, finding a lower price could be time-consuming. While large firms do have purchasing departments to conduct this research, many aren’t big enough to make extensive price related comparisons.

For a lower cost, the value of searching depends on the quantities involved. As large price based differences are rare, hence, if the production run appears small, the savings aren’t worth the trouble and time.

However, small savings can definitely impact the company’s bottom line. Some branded products are less expensive, as the supplier, unknowingly or knowingly, has purchased fake or counterfeit products. Often, counterfeit products have issues with respect to consistency and quality, which make them sub-standard compared to non-branded, generic and branded products. Unfortunately, ferreting out and identifying counterfeits has become highly difficult, which is another vital consideration.

Replacement of Brand Name

Alternatively, engineers might try to exchange an originally specified component with its equivalent brand. Somewhat, this would reduce the costs, but searching and qualifying replacement product could be time consuming. Development schedule could also be affected, adversely impacting the time-to-market, outweighing the overall savings by the cost of alternative brand qualifying.

Any substitution may carry an inherent risk of consistency and quality. However, that risk may be dramatically mitigated based on suppliers.

Non-Branded Replacement

Engineers may finally exchange branded connectors with significantly less expensive and unbranded one.

Of course, a non-brand products would carry inherent quality-based risk. Nevertheless, it could be dramatically mitigated by a careful selection of the supplier.  When purchases are made from reliable supplier, there’s a greater advantage of using non-branded products.

While brand name owners rightfully consider non-branded products as risky, one must not forget that they are also protecting their own interests. In most cases well-developed brands command higher prices, thereby generating huge profits for owners. Thanks to volume, brand names have multiple distribution layers, which cause the prices to rise even further.

Due to this reason, rightly selected non-brand names is sure to offer the highest savings.  For instance, buyers may save a substantial amount, nearly 20 to 30 percent and even more on non-branded products than the branded ones.

Not to forget that the success of this work approach depends on the engineer’s  ability to identify suppliers who are reputed for meeting both , cost and quality requirements.

Below we would like to share our thoughts about choosing an appropriate supplier:–

* Be experienced at buying directly from manufacturers
* Undergo long term relationship with suppliers who offer at low-cost
* Pay a visit to potential suppliers to better assess their adherence to quality
* Test whether the product adheres to specifications and quality
* Have a substantial purchasing power and
* Start guaranteeing its products

A typical engineer may use all such approaches at one instance or the other. An important thing is that the engineer carefully evaluates the alternative approaches, maintaining cost-competitiveness and product quality, consequently enhancing to her or his bottom line. Though it won’t be that simple, in the present global scenario, balancing quality and cost is an important component to a firm’s profitability and health.

“Keystone Basement Systems, Inc. is a foundation repair company. KBS is not, however, a engineering firm and should not be considered as such.”

BASEMENT FLOORING - A look into various options

Wednesday, November 11th, 2009

Basement flooring is a highly important aspect for homeowners who wish to utilize their basement to the fullest. Besides, good basement flooring also enhances the overall beauty of the basement space.

Making the right floor choice for the basement is tricky as one has to consider about the probability of moisture looming through the floors. The options that are available in the market for a basement flooring redo are porcelain tiles, ceramics, laminate and hardwood floor. In this article we will share our thoughts to help you take an informed decision.

basement-flooring-1Selecting appropriate basement flooring becomes difficult especially if the basement problem appears complicated. For all basements, the biggest issue is unwanted moisture. Seeping below concrete, moisture weakens the adhesive bond used for tiles or floors to make the hardwood floors warp and buckle and also make the carpets get an elusive and stinky smell due to mold growth.

Another reason why it is a daunting task to select basement flooring is the humid environment of basement rooms and their high susceptibility to flooding from outdoor seepage and leakage pipes. Most options related to basement flooring include some sort of trade-off. The best way to start, however, is by knowing the options. Assuming that your basement is dry (either after having the moisture issues treated or naturally), you can start considering flooring based options. Below are some of the choices:-

Wood – One of the least viable of all the choices, wood flooring tends to rot, warp and buckle under highly moist conditions observed in most basements.

Carpet – Though carpet is inexpensive, it is more prone to mildew and mold issues – especially if flooding or leaks are a problem. However, padding carpet with anti-microbial lining may mitigate some issues related to moisture.

Tile - Tile is water resistant and decorative option, which could get directly installed to the concrete floor in good condition and is consistently dry. In other instances, a water resistant sub-floor will be advisable.

Laminates – Laminate based flooring would give the elegant look of wood with high moisture resistance. Since laminates are floating floors, they never get directly attached to the sub-floor. However, if you face any problems related to the lamination flooring , the repairs could be cumbersome.

Concrete – If you have a concrete floor ready, you can take the full advantage as concrete doesn’t get stained or painted. A polished concrete floor gives the plush look. Properly constructed concrete basement does not crack or leak water.

basement-flooring-3BASEMENT MOISTURE

Having discussed all the possible basement floor options to combat moisture related problems one would agree that wood floors can never be the ideal choice. Mold growth cases related to moisture is more common to wood floors. The risk will persist even if extra care to seal the wood floor with carpet or using a hardwood to the basement is decided on.  It is best to avoid wood flooring for basements with excessive moisture related problems.

However, if you are insistent about wood floors then you may consider engineered floor as an option. Engineered floors are the outcome of using three to five layers of different hardwood materials with a high density fiberboard core. This flooring is known to have a higher resiliency to humidity.

A decision on finishing the basement floor can be taken based on the utility of the room, personal taste and the budget on hand.

ADVANTAGES OF A SUB-FLOOR

The most comfortable options for flooring include sub-floor installations. . A sub-floor keeps the vinyl, linoleum, tile or whichever flooring you select away from any direct contact with cold concrete. Adequate insulation provided by the sub-floor makes the walking surface warm and comfortable. It would also dry up the finished floor and, in the event of any plumbing leak; the sub-floor would permit the finished floor to dry. Any sort of flooring could be installed on the sub-floor – wood, bamboo, tile, linoleum, carpet, etc.

basement-flooring-4RADIANT HEAT SYSTEM USAGE FOR FLOORING BASEMENTS

Basement floors are generally known for cold and damp attributes that are unbearable to the bare foot. Radiant heating systems are installed to distribute consistent warm temperature that is absorbed by the basement surrounding. When compared to a forced air systems, this technology guarantees a cleaner room without stirring up dust or allergens. According to studies conducted in houses with radiant heating, dust mite occurrence has decreased by 80%.  With this technology becoming popular more choices in terms of energy efficiency, environmental considerations and simplicity are available to the purchaser.

If you have any basement moisture based problem, it is better to resolve the issue, before installing any type of floor treatment, including carpet. To resolve moisture based problems, work with a licensed contractor.

If you are a resident of Pennsylvania suffering from basement problems, call us at 800-771-3244 or visit us at http://www.keystonebasementsystems.com/about-us.html.

You may also contact Aaron Stull -IAQA expert on the official IAQ site: - Email Member

“Keystone Basement Systems, Inc. is a foundation repair company. KBS is not, however, a engineering firm and should not be considered as such.”

Guidelines to Basement Remodeling

Wednesday, October 14th, 2009

Basement remodeling offers many benefits, including increase in storage and living space. Most basements act as cozy room for entertainment, home office, dining purposes and business set-up but generally they are used to store junk. Before remodeling the basement, it is important to consider all functions, that the new basement is to serve. A good examination of the basement will help to make the best use of it.

Sensible utilization of the basement pays off finally. Below are the steps to assist you with basement building and designing:-

Basement Waterproofing: - Basements generally face the problems with flooding and dampness that  cellar depreciates home value by 25 %. It is important to fully solve the problem before embarking on any remodeling. Permanent solutions take time to implement and so it is best suggested to seek the advice of expert waterproofing agents. Waterproofing concrete sealers are generally suggested as a  remedy to overcome the basement problems.

basement-remodellingWaterproofing sealers are two-way application processes and are simply sprayed into concrete with low-pressure pump sprayer and thereafter cleaned with tap water. When compared to a plain waterproof concrete, waterproofing sealers do a lot more. They solve health problems that are likely associated with wet or damp basements. Basement moisture acts as a breeding ground for mildew and mold spores, not to mention about the damp odor. Waterproofing sealers are known to  reduce the health risks usually associated with cancer causing radon.

Unlike the fan systems that first permit air in and then vent them outside, it stops radon before entering the house. Whatever be the purpose of the basement - usable living space or just a storage space, concrete sealer makes the basement odor free, pleasant and hygienic for use.

Basement Finishing Techniques - Basement finishing is a complicated process and calls for the recommendations of a professionally-trained contractor.  There has been a great advancement in the basement finishing techniques that offers distinct advantage over the drywall construction and wood used earlier. Framing techniques, plumbing, lighting, door installation and other basement finishing techniques are employed to convert the basement to a better space of the building.

Drying and Warming: Utilization of the basement space is best when they are dry and warm. To make the basement more comfortable, consider the installation of a second heat source like fireplace, floor warming system or a wood burning system. Water resistant floor coverings like vinyl, tiles, area rugs etc can be considered as a profitable investment to minimize any potential water damage to the basement.

Walls: While renovating your basement to an utility area consider the walls, as they enhance the beauty of the area.  If wood is considered for the walls then ensure that it is CCA treated that is Kiln dried to prevent moisture leeching through the concrete floor. If possible eliminate as many posts and columns to make the basement appear spacious.

Nail the top plate to above joists. Plumb the walls before nailing. Before standing the wall, run a bead of construction adhesive on bottom. Then, drive nails to concrete using powder actuated set of nails. Do these to every stud space, closing to each door stud. Also consider relocating air ducts along walls and beams to improve the appearance of the area. Radon seal on the concrete will help against water seepage and water vapor.

basement-remodelling-3Furnishings: Use drapes and plush carpets sparingly to overcome the problems faced with  chronic basement outflow. Consider storing books, linens and clothes in the basement after the moisture assessment of the basement. Area rugs are ideal for floors as they could be easily removed, dried and cleaned. If you prefer wall-to-wall carpeting, consider low pile indoor/outdoor or commercial type. Rustic furnishings are best suggested for basement decoration, so use faux paintings to get the look.

FLOOR COVERING

Carpet Pad – If you wish to install carpets on basement floor, spend a bit on thickest carpet pad that you would get. This helps to smoothen out concrete irregularities, especially jack posts and walls.

Laminate Floor Padding – While replacing carpet with laminate flooring, don’t use carpet pad for new floors. It is too soft and too thick to work correctly and leaves the new floor mushy. Consider a subfloor prior to finished floor to reduce the echoing sound effect, to prevent moisture damage from the concrete floor and to get that extra warmth.

Electric Floor Heating – It acts as the only source of heat and a good solution for cold basements. While combining this with air-heating system, simply warm your floor for few hours each day to add warmth to your basement.

TECHNIQUES FOR BASEMENT LIGHTING

Whether it is artificial or natural, adding light could make substantial difference to the overall feel of your basement. Since basements tend to be gloomy and dark, your first step must be to add light. If a portion of basement is located above ground, have as much windows possible to allow maximum possible natural light. For basements located below the ground, ‘Can lights’ can be used.

USE ARTIFICIAL LIGHT CREATIVELY

As basement ceilings are usually low, you may feel as if you are in a cave. Hence, use indirect lighting to splash large light pools on ceiling. This causes the space to open up, permitting rooms to look higher.

A mix of traditional recessed lighting and up-lighting offers you the flexibility to create variety of lighting moods. When natural light won’t be an option for you, depend on artificial light to create a warm atmosphere. Floor and table lamps also work well. Ceiling lightings are also used. Mirrors can be skillfully placed to reflect light and make the basement brighter and merrier.

Occupancy Sensors

When you use occupancy sensors, you add hands-free convenience and energy efficiency. If you descend basement stairs with your hands full, the sensors turn the lights on automatically, keeping them in an on mode while walking around the room and turning them off as soon as you leave.

Recessed Lighting

For basic general lighting where you have room in ceiling, use recessed lights as they provide a brighter look and brilliant white light.

Directional Lights and Surface Mounted Spotlights

These are the perfect choice for lighting effects, where you wouldn’t like to install recessed lights or track lights. To highlight architectural elements and pictures, use directional lights and surface-mounted spotlights. They also offer task lighting in home offices, bathrooms and kitchens.

basement-lightingTrack Lights
Many incandescent track lights offer brilliant white light, and in most basements, provide more finished look to the space. Basements were formerly used as a space to store and keep boiler and water tank.

Finished basements are highly desirable in the current US real estate market. Artistically finished basements are preferred by one and all. As a fact, most real estate salespeople involve basement area to calculate the total square footage of home.

Most homeowners use their finished basement mainly as office space to conduct their daily business in quiet environment, fully separate from busy life. Others use their basement as an additional bedroom for guests, friends or kids.

Basements are commonly used as play rooms or family rooms. In fact, few homeowners rent their basement to self-contained units.This way, the rent not just covers renovation cost, but also helps in mortgage payments, serving as additional income. Finished basement not only introduces appeal to home, but also enhances its value potentially.

“Keystone Basement Systems, Inc. is a foundation repair company. KBS is not, however, a engineering firm and should not be considered as such.”